Kygo – Kygo Life Launch Party

Kygo Life

We helped world-renowned artist Kygo with launching his lifestyle brand Kygo Life in Norway. And of course the creator himself was present at the launch, entertaining the guests with his highly addictive tunes.

Strategy and execution

Together with Kygo, we carefully picked 800 guests to a launch party situated at the top of the exclusive department store Steen & Strøm. Kygo Life was launched on August 17, 2016.

Celebrities, bloggers and influencers, collaborators and newspapers were invited to a day of interviews, food and drinks and a fashion show.

Kygo himself played the piano during the show, and he was the main DJ at the big party in the evening. There was also a guest performance by artist Parson James.

Kygo Life

JCP was responsible for the event, including printing of invitations, decorations, location, project management, communicating with Kygo’s managers, giveaways, technical equipment and livestreaming the event on Facebook.

We cooperated with our main supplier of technical and AV equipment, Konsertsystemer, which is one of Norway’s largest providers on the field, as well as communications agency Trigger.

JCP’s team of creatives developed a stylish, Nordic and fresh design to go along with the laidback and cool Kygo Life vibe. We also received great help from Taket (the rooftop venue at Steen & Strøm) with food and drinks, security, cleaning etc.

Kygo Life

It was important for Kygo to stream the event live on Facebook and that the streaming would be of top quality. The reason was that Kygo had never attempted a Facebook livestream, and with his 2,2 million followers it was critical that his first livestream would be good.

Therefore, we carefully planned and produced the streaming, which involved four cameras and a director. The director thorougly planned cropping and image motives, resulting in a production that received solely positive response. Kygo himself stated «turned out way better than he’d expect for this type of work».

The results

An incredible launch party causing numerous press mentions, and a pleased customer who wants to continue teaming up with us in 2017. We look forward to further collaborations!